Is lavender the new colour to know?
A milky hue that lurks between pink and blue, lavender has enjoyed sporadic moments of popularity in design, art and fashion for centuries. The colour has strong and varied associations throughout history, from the ‘mauveine measles’ (a sudden societal obsession with light purple triggered by Queen Victoria's penchant for purple), to the ‘lavender menace’ associated with LGBTQ+ members since the 19th century.
Lavender has been affiliated with the queer movement potentially as far back as the 7th-century Lesbian poet Sappho, according to the V&A's LGBTQ+ Working Group. Labelled as ‘lavender menaces,' the queer community reclaimed the light shade of purple in their flags, from Gilbert Baker’s 1978 rainbow flag to Daniel Quasar’s 21st-century progress flag. Protestors in lavender ribbons formed a ‘purple column’ at the famous Stonewall riots in 1969, representing the official aesthetic unification of lavender and queerness.
Lavender was once a colour reserved for the richest in society. According to Kassia St Clair's comprehensive guide to colour it would have taken 250,000 shellfish to produce one ounce of purple dye: ‘There was even legislation that dictated who could or couldn’t wear the colour,' she explains. Thanks to the accidental invention of synthetic dye in 1856, ordinary people were suddenly able to introduce lavenders and lilacs into their interiors and clothes. Lavender features in some Arts and Crafts prints of the period, representative of their keenness to move away from the harsh, masculine aesthetic of the industrial period.
The Wiener Werkstätte and Bauhaus movements of the early 20th century both enjoyed how lavender's light, greyish base provided a natural, neutral juxtaposition to their favoured dark black geometrical designs. The Art Deco movement featured lavender alongside golds and greens, forming a luxurious palette that symbolised glamour and wealth.
We've seen some wonderful uses of lavenders and lilacs in the recent House & Garden oeuvre, all evidence that this luxurious colour seems to be returning to favour.



















